Executive Communication Coaching: A Core Business Investment
For any communication strategy to be effective, communicators must have buy-in from their
top management. If heads of companies rely on their employees to spearhead the
enhancement of corporate storytelling and relationship-building process without much
collaboration from the executive team, this will result in the potential failure of the
Here are four key reasons why seeking executive communication coaching is a business investment.
COACHING PROVIDES LEADERS WITH INSIGHT
One of the greatest misconceptions is that communication is easy and that anyone can do it
with their eyes closed. Because of this type of flawed approach to thinking, there are missed
opportunities for the development of a robust executive communication strategy.
As Andrew Copley states from the International Association of Business Communicators Practical Guide to Business Communication, use data as your leverage to convince your manager why communication is essential.
“We want to provide leaders with the data and measurement that tells them how effective their communication is, and that is in the measures”.
If an executive can look at data for example on research findings on the perception of a hybrid- workforce, these insights will provide a good template to understand how to craft company policy to meet the needs of the stakeholder.
COACHING ALLOWS TRAINING
Once a coach has given executives insight into why communication is an important business
function, you should then focus on providing the training necessary to succeed.
Sure, it is fine to have sessions on effective writing and presentation skills. However, with
executives, it is vital to be more deliberate in creating a coaching curriculum.
As Andrew Copley states about the four simple concepts of communication, highlight four
stages of communication.
This means you allow them to understand the relevance of targeted messaging, audience
segmentation, appropriate media selection for a specific message, and measuring the reach
and impact of the message conveyed.
COACHING INTRODUCES TOOLS TO BE EFFICIENT
After insights and training are given, it is time to give the tools necessary to succeed. These
tools are templates and cheat sheets. In other words, give your leaders access to written tips
or guidelines, articles, manuals, research findings, and online resources. These tools will
allow leaders to make smarter business decisions, refine their executive presence, connect
more deeply with employees, form business strategy for executives, create a culture that
inspires and appeals to listening preferences.
COACHING HELPS TO PROVIDE MEASUREMENT AND EVALUATION
Finding tools for the implementation of a good communication strategy is a great prelude to
measuring how well the executive is utilizing their tools. Feedback is critical to ensure that
the leaders are empowered to continue to use the tools provided.
However, coaches would need to provide relevant data to validate the relevance of the executive's input in the communication process. Measurement allows executives to be accountable and incorporate communication in key performance indicators, objectives, and results.
As the saying goes
“What gets measured gets done”.
Executive communication coaching is a valuable business investment as it provides
leadership with insights, allows the opportunity for training, introduces tools that create
potential avenues for success, and helps to measure and evaluate the executive
Need help with executive communication coaching, let’s talk! Visit my website, www.danielpassley.com to schedule a consultation.